I recently had the pleasure to do a logotype for a Dutch startup 'Kolekt'.
Kolekt is a loyalty system that works with an app on a smartphone and a device situated in for example an store. The costumer gets a point for buying an item in return for publicity on social media.
But when a 'card' is completed they together support a charity.
Yes, you are right. This is a totally new direction, with custom type, unlike the previous ones. But sometimes it can be a very positive side of our work as designers. Broadening of horizons I would say. This logo will be published in upcoming Logo Nest 03 - Special B&W edition book.
Coming Soon on the iTunes Store.
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