Logo for OHZONE: 3D Fashion Company

OhZone Inc. transforms real garments into high fidelity 3D models in digital space for an exceptional online shared shopping experience for catalogs, marketing, virtual fit, try on, and content. They capture every exquisite detail in one zoom-able, rotate-able image for mobile, web, and with AR/VR technology. The aim is to lower the barrier of entry for fashion brands to create 3D images for the full 3D e-commerce shopping revolution.

Our objective was to create a simple and contemporary logo that represents the detail and complexity of photogrammetry and fabric but also be simple and universally recognizable. The focus is on the "O" which can be used as an icon and also symbolizes the central theme of OOOOO! Or WOW! Which is usually how people respond when they see the product the first time and when they zoom in. The folds are designed from pleats as of the details. The multiple of 3 symbolized the zoom, resolution, and angles that makes OHZONE so beautiful to use. Light, rounded sans serif font was used for lettering. The logo works in both B&W and with a smart aquamarine color scheme for a modern feel