Finally got to collab with one of our favorite shops Barista Parlor on their latest coffee release: The Belsnickel Blend! Andy, Mark, and the BP team have created such a special family of shops, each with its own unique personality. To design a product that gets to hang in such a perfectly curated shop was a dream.⁠

For the Belsnickel blend we started out with some pretty hilarious sketches of some creepy old Santa types, some demon goat types, but finally landed on a piece of lore we found about Belsnickel wearing animal furs and mask.⁠

You better believe I jumped at the chance to use our font Beverly Drive on this holiday project (link below to try it out)! Other fonts in use: Lowdrag by Fort Foundry and Clark Orr. ⁠

Grab a bag here: https://baristaparlor.com/

Beverly Drive available here: https://hoodzpahdesign.com/product/beverly-drive-font/

Posted on Feb 25, 2020
Hoodzpah
Brand Identity and Type Design for oohs and aaahs

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