Zurab Kudzhaidze

Morebis Rebranding

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Morebis is a US based multinational software development company with offices in United States, Poland & Ukraine. Comprised of a highly skilled team of over 100 developers and engineers across multiple technologies and industry verticals. Morebis designs and develops enterprise business solutions, and keystone applications for clients in US & Europe. Morebis goal is to provide their clients with strategic business planning and integration services with an emphasis on infrastructure, data communications & IT.

The company asked for a rebrand and a new visual identity.
After some initial researches we quickly realized what was needed - in addition to new visual identity and logo, they needed a clearly articulated brand strategy. We were lucky enough to have close contacts with the board of directors and whole team. Through constant communication, interviews and briefs we defined Morebis purpose and brought together the core pillars and beliefs that shaped Morebis mentality and what sets them apart from the competitors.

After the strategy emerged, we quickly got to work.
We developed a visual language appropriate for their values. All the elements including logo mark, color palette, typography and illustrations well to support the new brand strategy.




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