The site highlights the ruthlessness of the Cali Cartel to maintain interest into season 3. On landing, a video intro revolves from Pablo breathing intensely in the foreground, to Gilberto wreathed in smoke. The design plays to a lo-fi tech / retro aesthetic, with VHS style lines and discolouration effects when scrolling, as bullets or notes fall into place . Image assets where created from scratch and combined with characters from PR shots and episode stills, cut to loom out of the shadows and colour graded to match the overall tone.

Max Niblock
Design Direction & Digital Design

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