OpenMed is an association that promotes integration and exchange occasions through the implementation of a vast range of cooperation projects and initiatives in particular among Mediterranean countries.
The Association asked us to modernise its visual identity and make it cleaner. We proposed a concept based on the idea of Mediterranean connectivity and complexity. These two ideas were presented by stylizing the stars and the map of the previous logo to imply new meaning to the brand like: navigation, connection.
Check out the full project on Behance: https://www.behance.net/gallery/92320089/OpenMed-Visual-Identity
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