Matt Nikkila

Case Study No. 1 - Honda Powersports (Artist Interpretation)

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For the next few months, I will be studying logo animation and the process of interpreting logos for animation. This is the first of that set. I took a quick peek of the history and tradition of Honda Power Sports. I applied some of the knowledge in this process when considering style, color, movement etc. Overall I'm pretty happy with the results. I took some time to study the natural movement of bird wings and anatomy to arrive at my interpretation of what that might look like given my parameters and research into this company and their brand (voice).

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