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One of the initial concepts of logo for Bleex, a new boat rental company with a commander in the northeast of Sardinia.
The company is called "Bleex", an acronym for "Boat Life Experiences", a philosophy on which the service is based, that is, to offer life experiences, by spending one or more days by boat around Sardinia island, beach excursions, taxy boat to restaurants on the sea, sunset aperitifs by boat, lunches and dinners on board, snorkeling, relaxing day at the Rada, yoga teacher on board.
The client would like an elegant, iconic, young and sporty logo mark.
This mark shows a starfish in the negative space formed by boats coming and leaving the shore.
If you have any suggestions, please share your thoughts.