Personal logo concept

Here is an idea I have been working on for a new logo for myself.

A little history. My freelance business is called Tortoiseshell Black after the fact I have two tortoiseshell cats and a black one (silly i know). I abbreviated everything to TSB Creative, which my wife hates as there used to be a bank in the UK called TSB but know its LloydsTSB and she thinks its to close, I don't (well maybe).

With the previous logo I created which sits on my site, this was done quickly and applied as I need something on there. Been looking at it for a while and wanted to use the abbreviation but wanted to make a simple continuous shape, playing around I sketched out this shape. The 'T' flows in to the 'B' and that in to the 'S' and back round to the 'T'.

As my wife is the initial judge of my work, she didn't see the 'S' until I told her, it was like 12.30am when I woke her up to show her, she wasn't happy about that.

Just wonder what people think and any feedback you guys my have.

Cheers Andy

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Posted on Apr 4, 2013
Andy Hall
Designer and illustrator

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