Lace Logo

Lace logo

Transmedia identity and rebrand for the Los Angeles Contemporary Exhibitions, which is a a nonprofit exhibition space and and archive of the visual arts for the city of Los Angeles. The identity is created entirely from a basic graphic element, a diagonal line. The initials are separated by having the lines of each letter pointing at different angles. The identity system has applications through prints, website, and the events that are hosted by LACE.

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