Lazer Helmets is a Belgian-based sports helmet company. They are at the forefront of innovation, design, safety and technology. They are constantly improving and searching for new opportunities. Lazer Helmets is very present in the professional cycling market. For Lazer Genesis, I was in charge for the full creative package. I created the script with a storyboard, visual identity and illustrations (frame by frame) and editing for both concept and product video. We did a combination of real footage, 3D and illustrations. To attract our market, we worked with professional, Belgium and Dutch cyclists.
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