KINETIX Website www.kxme.com
A complete rebuild of the brand identity for a Seattle-based company that provides a simple, integrated approach to fitness, food and health. The strategy was to move away from soft language and colours towards more intense, commitment-based aspirational brand language. Besides the identity, we designed an entirely new website and online coaching application along with a mobile iPhone application.
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Posted on
Jan 17, 2011
More by Mark Busse View profile
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