Viki Mladenovski

Cover illustration for Fest Magazine Adelaide

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I created the cover for the Adelaide fringe festival preview magazine 2020. It's a festival magazine that covers previews and reviews of Adelaide festivals in Australia. 20 000 copies of the A5 festival guide were launched at Adelaide Fringe, WOMADelaide and Adelaide Festival 2020.

My brief was as follows:

I had 6 days to create a cover that intertwined the performing arts with the current climate crisis that we are facing. With our awareness of the Climate Crisis greater than ever, both in terms of activism and environmental disasters, it is becoming the subject matter of many theatre productions. Instead of focusing on the crisis, I had to approach this illustration from a more optimistic position. After years of being ignored and dismissed by politicians and those in power, we would like to finally put the scientists, activists, and communities trying their best in the spotlight. The illustration had to contain a stage, with theatre curtains framing it. There should be an engaged audience who could be standing and cheering, clapping, crying, taking notes, filming on their phones, etc. What's on the stage was up to me. It should have a positive angle and should look like some sort of theatre production or set. It could explore how the arts can help educate/scare people into action/form or engage a local community / take a look at what we, as tiny cogs in the system, can actually do/explore ways for us to make good choices.

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