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Oomph rebranding Global Performance Group with a dynamic new mark, color palette, typography, and marketing collateral. During the exploration the name evolved as well, dropping "Group". The business is sales effectiveness training and support. The logo had to be very professional, precise, but not cold or overly scientific. A faceted jewel-like effect with a spiraling color gradient was the mark's visual idea.
Final logo, color and shape explorations, logo geometry, and initial exploration files are shown.