East Aurora High School

This is the branding for East Aurora High School.

They are the only school nicknamed the "Tomcats" in the country and they have deep ties to their logo (second slide).

One of the most important aspects of this entire project was the modernization of the school's tomcat. Striking a balance between keeping the integrity and character of the old logo the same while also bringing the design into the 21st century and establishing consistency with the rest of the schools inside the district was critical to the success of the project.