Challenge: Gourmet and Circus.
The Flying Start cava design aims to radiate FCC's top quality and at the same time express the show and the circus without being too cheap and corny. Strategy: Time travel. Inspired by the 1900s circus, with the use of fonts and illustrative elements such as an air balloon and acrobats. From a distance it appears as if the label has a classic design. Take a closer look, and the label has small surprising, sophisticated and humorous details in text and design.
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Show and tell for designers
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