When users are already navigating stress, risk, or uncertainty, poor UX isn’t just frustrating—it’s costly. That’s where I come in.

I’m a purpose-driven UX designer with a rare blend of systems thinking and creative agility, especially suited to solving complex, human-centred challenges. I don’t just design screens—I drive product vision from discovery to delivery.

With a track record of:
- End-to-end ownership — from research and IA to prototyping and implementation
- Cross-functional collaboration — partnering closely with devs, PMs, and researchers, even in large orgs
- Rapid iteration — embracing MVPs, lean testing, and fast feedback loops
- Problem-solving over process — always focused on outcomes, not just outputs

I believe great UX simplifies the complex, builds trust, and ultimately helps people live and work better.

Auckland, New Zealand

Member since Jan 2017

UI / Visual Design 6–8 years

UX Design / Research 1–2 years

Web Design 9+ years

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