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February 26, 2019
We have a 10-step logo development process. People are surprised when we tell them logo creation is not an artistic process. It is an engineering practice. Relying on emotional response in logo construction won't guarantee success. Howe...
November 15, 2018
Finalizing the "Viewport" metaphor logo. Technically, this is the easiest part of the process but the most important. Some history in the foundation of the final version to show where we came from.