Shot 1291307105

Blade Buddy Identity (in-progress)

December 02, 2010

Working on a new direction for Blade Buddy. Referencing all things sharp, planting the associations of being well-crafted and durable. Y'know, metal-like and whatnot.

Shot 1291074388

Blade Buddy Identity (in-progress)

November 29, 2010

Second route for the Martell Blade Buddy. This approach is intended to be refreshingly minimal compared to competitor products which all seem to "shout" over each other. Not sure about the bevel effect. I kinda like it flat, j...

Shot 1291062261

Blade Buddy Identity (in-progress)

November 29, 2010

Working on an identity for the Martell Blade Buddy. It's a shaving companion that helps sharpen and preserve your otherwise-disposable blades. This approach is the conservative one, playing within the pre-existing design schem...