April 17, 2017
Reviews are so vital for our process. They help us get out of our own head and collect feedback that helps us improve our designs. I am super happy with our team's review from last Friday where we had great discussion and clarification. ...
April 14, 2017
We've been sketching a lot for our rebrand. Our recent faux pas have helped us learn what we need to do and what we shouldn't do. So we've gone back to the sketchbook and are exploring lots of different ideas to make sure we get a really...
March 03, 2017
A potential direction for our final logo at Gauge. Working with a simplistic pictogram approach within the logotype and as stand alone elements.
February 24, 2017
Another direction that didn't make the cut for the final. Playing with the idea of 2 shapes becoming one.
February 20, 2017
An exploration for our logo that was ultimately nixed. Playing the idea of an arrow making the letter G.
February 09, 2017
Exploring a new concept for our brand at Gauge.
September 03, 2016
Super fun explorations at Gauge for an internal project. Really digging the pseudo-art deco style.