Pretty colors

April 17, 2017

Reviews are so vital for our process. They help us get out of our own head and collect feedback that helps us improve our designs. I am super happy with our team's review from last Friday where we had great discussion and clarification. ...

Sketches on Sketches on Sketches

April 14, 2017

We've been sketching a lot for our rebrand. Our recent faux pas have helped us learn what we need to do and what we shouldn't do. So we've gone back to the sketchbook and are exploring lots of different ideas to make sure we get a really...

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Pictogram

March 03, 2017

A potential direction for our final logo at Gauge. Working with a simplistic pictogram approach within the logotype and as stand alone elements.

Circles on circles

February 24, 2017

Another direction that didn't make the cut for the final. Playing with the idea of 2 shapes becoming one.

Gauge Exploration

February 20, 2017

An exploration for our logo that was ultimately nixed. Playing the idea of an arrow making the letter G.

Logo Concept

February 09, 2017

Exploring a new concept for our brand at Gauge.

Art Deco Exploration

September 03, 2016

Super fun explorations at Gauge for an internal project. Really digging the pseudo-art deco style.