Design meets with strategy.

Look and feel is the visual language that makes a system proprietary and immediately recognizable. It also expresses a point of view. The support system of color, imagery, typography, and composition is what makes an entire program cohesive and differentiated. All elements of a visual language should be intentionally designed to advance the brand strategy, each doing its part and working together as a whole to unify and distinguish.


Member since May 2021

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