Lena Maynard West Raleigh, NC

Twelve years of experience in the marketing & design industry, with strengths in social media, email marketing, layout, print, color theory & typography.

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Rise Up Logo Mat — A quick project for UpWork, with only the specifications that the colors be black and hot pink.
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Rise Up Logo Mat

November 12, 2019

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Lena Maynard
CBD Oil Packaging — Packaging design for a CBD oil startup. I expanded on their name with the green swirls in the background and used a CBD droplet for the flavor indicator.
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CBD Oil Packaging

November 11, 2019

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GBA Branding Flatlay — The GBA logo is another design I'm so proud of. I enjoyed taking it apart and putting it together, modernizing the look of the logo from the older version. Green for greenfield, of course, and a little boldness using 3 font families instead of the more typical 2. I needed a sans-serif font for the "GBA" letters or the design got too busy, but the "experience" and organization title needed some ...
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GBA Branding Flatlay

November 05, 2019

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Lena Maynard
Franklin County Guidebook — The guidebook here was a test of my patience, as it had so many parts and sections inside that had to be approved by different folks in charge of different things. But it was a huge success and honestly, that's all that matters.
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Franklin County Guidebook

November 05, 2019

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That's What's Up! Podcast T-Shirt — The TWU! Podcast was so fun to work with. They had a very specific idea of how they wanted their logo to look. Adding the texture to the background and text of web and merch designs was a good choice, while their more professional branding has a flatter yellow and green coloring.
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That's What's Up! Podcast T-Shirt

November 05, 2019

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Natalie Blais Logo Flatlay — Designing the campaign logo for Natalie Blais was an amazing project. We went through about 38 iterations before we were 100% satisfied with all the tweaks, but that's how design goes. It's one of my favorites now, sleek and simple. All the constraints for political design only make creating something original all the more challenging.
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Natalie Blais Logo Flatlay

November 05, 2019

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Greenfield Business Association Flatlay — The main flyer in this flatlay was for an important event for the GBA. The forms surrounding it were for similar events that required the careful organization of information. Also visible here is the corner of the old GBA logo on the top right form; the redesign is on the envelope flap!
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Greenfield Business Association Flatlay

November 04, 2019

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Lena Maynard
Schaf Tal Business Cards — These cards might be my pride and joy. They were one of the first business cards I designed where I was also asked to redesign a logo. Putting it all together was so fun and I only went through three iterations before the client picked these!
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Schaf Tal Business Cards

November 04, 2019

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SJZA Wedding Program — My client gave the parameters of using a navy blue to match their wedding colors first. I sent her a few font options, and the ones she picked are so right for her personality! She had a lot of information to convey in not-so-much space, so I utilized a skewed header and columns within the text body to not only create space but draw the eye down the page.
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SJZA Wedding Program

November 04, 2019

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