A well-known name in the design and branding community, Jon Contino’s work has earned some of the industry’s most significant awards. He is a designer, letterer, illustrator, and branding wizard for brands like Nike, Coca-Cola, and the Tampa Bay Buccaneers.
Session One - April 26, 2023
Lettering for Logos
During the first session of Lettering for Logos, you will learn the entire process of creating a unique logo created purely through custom lettering. Initially, you will map out your logo to explore shapes and compositions that are interesting. Next, your design will be fleshed out using the style references you've collected, and you'll learn how to combine ideas to create an aesthetic. Finally, the workshop will cover sketching your ideas in-depth, refining those sketches, and preparing your final design.
In addition to the lettering techniques for logos and interactive Q&A in this session, Jon has prepared exercises to apply what you've learned and continue working on your logo design, which will be reviewed in Session Two.