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Analytics & Authenticity on Instagram: Crafting Your Digital Presence with Sophia Chang

Taught by Sophia Chang
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Bulk discount offered to colleagues or classmates if 5 or more tickets are bought.

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3-hour workshop

Ready to create your digital identity and position yourself using Instagram as your alternative portfolio?

In this workshop, Sophia covers the dos and don’ts of personal branding and how she used it to grow her business. Including everything from shooting and editing imagery, hashtag strategy, analytics, and SEO. By the end of this course, your online presence will be ready to start working for you online.

Keeping your online presence authentically “you” will go a long way towards following your ideal career path.

With tips on maintaining your authenticity throughout, this class is great for anyone looking to get their work or their personal brand out there in a creative, authentic way by leveraging the power of Instagram. By the end of this workshop, you'll have your own perfectly crafted online presence to share.

This session will also provide the opportunity to share your Instagram profile and get personal feedback from Sophia, along with an interactive Q&A and curated templates. This workshop will be recorded and live for 2-weeks for attendees to rewatch after the workshop.

Audience: graphic designers, art directors, illustrators, photographers, brand strategists, entrepreneurs and any creative looking to build/grow their brand presence on social media.

What you’ll learn

  • Steps to build a digital presence that attracts opportunities
  • Photography and editing content that aligns with your brand
  • Set goals to grow an engaged and loyal following through organic content
  • Creating hashtag strategies that work for you
  • Strategies for engaging with digital communities and creating memorable content
  • How to use data and analytics to track growth and optimize engagement
  • Using SEO to curated your content
  • …and much more!

Sophia Chang

Hailing from Queens, New York, with a BFA from Parsons School of Design, Sophia has championed a name for herself in the art, design, and streetwear community worldwide.

Regularly working with A-list brands is her jam. Her impressive repertoire spans multiple industries, including Samsung, Nike, Refinery29, Adidas, Apple, Footlocker, HBO, and the NBA. Her collection with Puma is one of her most outstanding achievements, displayed at international museums and curated by the American Federation of Arts. And true sneakerhead fashion, Sophia has co-founded Common Ace, an online marketplace for sneaks.

You want to learn from Sophia.

Excelling in all mediums from printmaking and apparel, websites and graphic design, illustration, consulting, and curation, she has grown her personal brand to worldwide recognition. See for yourself on her Instagram @esymai.

What people are saying about Dribbble workshops

“I just wanted to let you and the Dribble folks know how great the workshop was today. As you kindly called out during the meeting, as I mentioned in the chat, this was INDEED the very type of workshop I have been wishing to see offered...forever! I've been waiting a long time to come across just the right thing.”

“I just wanted to say that after a looooong 9-5 with 3 branding projects overlapping at work, this workshop has been very relaxing, entertaining and academic. I have been sitting in this chair since 8am and now it's almost 3am hahahahah worth every minute of it.”

“It was an awesome workshop. Thank you for going above and beyond the session!!”

“A 3 hour workshop that ended up almost hitting 5! Thank you for sharing your wisdom with us :)”

“Finishing up the 1st half of @Draplin's workshop from @dribbble and I'm already so inspired.”

“This workshop was incredibly insightful, I definitely learned a ton. Thanks Aaron and everyone else involved for your time!”

Save $

Bulk discount offered to colleagues or classmates if 5 or more tickets are bought.

Get in touch


Dribbble Workshops are live, limited-seat virtual sessions that let you learn valuable lessons directly from leading designers within the creative community. With a range of sessions spanning a diverse range of design disciplines—from logo design to lettering to systems design—Dribbble Workshops offer up opportunities for nearly every creative to build up important skills from the best in the biz.

Class sizes for Dribbble Workshops are kept small so you have the chance to engage, ask questions, and participate in these hands-on sessions. Since our workshop sessions are virtual, and concentrated into just a few hours, you can walk away with a laundry-list of new design insights and inspiration—all without needing to take extra time off of work or be away from the office.

Attending a Dribbble Workshop is easy—once you reserve your ticket through Dribbble, we’ll be in touch with a confirmation receipt and unique attendance URL that will allow you to access the event at its advertised date and time.

Dribbble Workshops take place over Zoom, one of the leading video conferencing platforms available. This means we can reliably connect you with your workshop host and fellow attendees—no matter where they are located across the globe. For instructions on how to use Zoom on your preferred device, be sure to check out their online setup guide.

Our Dribbble Workshop session with Sophia Chang takes place on June 24, 2021. The session begin at 1:00PM (PDT).

As a heads-up, please take note that all workshop session times are in Pacific Daylight Time, so plan accordingly!

Tickets for this workshop are on sale until June 22, —but you’ll want to act fast, since seats are limited. Don’t miss out, designers!

Nope, you don’t need a Dribbble account to attend a workshop, but we still encourage you to join our creative community. We’d love to have you join our platform—it’s free!

Dribbble Workshops are live and in living color. You’ll be sitting in the same virtual room as your instructor—meaning you’ll have the opportunity to ask questions and network with fellow creative attendees.

So you want to attend a Dribbble Workshop, but you don’t know how to ask your manager? Here are a few talking points to get your boss on board!

  • You’ll get inspired and re-energized

    Dribbble Workshops offer small class sizes with some of the most recognized design legends, industry leaders, and inspiring up-and-comers. You’ll come away from a Dribbble Workshop with tangible takeaways and feeling challenged and inspired to do your best work.

  • You’ll make meaningful connections in an intimate setting

    Dribbble Workshops are small on purpose. We want to offer an atmosphere ideal for purposeful conversations and lasting relationships with your favorite designers and other like-minded creatives.

  • You’ll bring back new ideas, best practices, and other valuable takeaways

    We all need to get re-inspired and challenged in order to grow as designers. You’ll be equipped to share the valuable lessons you learn at a Dribbble Workshop with your team!

  • An awesome, jam-packed creative time—in just a few hours

    Since Dribbble Workshops take place over the course of a quick few hours, they don’t require extended time away from the office—or for you to even leave home. They’re a perfect, socially-distanced way to learn important new skills and make rewarding creative connections.

Sorry, all workshop ticket sales are final. But if you’d like to transfer your ticket to another person, just drop us a line at before June 22, 2021.