L. Danielle Baldwin

Danielle is a dynamic and collaborative Principal User Experience Designer with a passion for creating seamless and engaging digital experiences. With a proven track record in brand development, E-commerce design, and user-centric content strategy, she excels in crafting interfaces and content that resonate with users while achieving business objectives. Experienced in working within multidisciplinary design teams, Danielle has collaborated closely with UI/UX researchers to develop comprehensive user research and case studies, ensuring that designs align intelligently with end goals and deliver an end-to-end positive user experience. Danielle’s diverse background spans various industries, including fintech, biotech, banking, mobile app teams, nonprofits (specifically digital fundraising), and e-commerce businesses, enabling her to bring a unique perspective to every project.