Juan Hache

👋 Hi!
I'm Juan Hernández, UX Research Lead with over 18 years of experience in qualitative research and UX Research. I specialize in translating data into strategic decisions that enhance user experiences and drive business impact.

🔍 My focus:
✨ Designing and executing UX research studies (user testing, interviews, behavioral analysis).
📊 Leveraging tools like Hotjar, Google Analytics, and Lyssna to make data-driven decisions.
🚀 Optimizing digital products and communication processes (Virtual PBX, Virtual Agents, and more).
💡 Facilitating Design Thinking & Innovation workshops for cross-functional teams.

I’m passionate about creating intuitive and efficient digital experiences, always with a strategic and research-driven approach.

I have worked for brands such as Essity (Colombia, Chile, México y Brasil) Coca Cola, Pfizer, BP, Walmart, Sanofi, Televisa, Tv Azteca, DIAGEO, Nestle and Unilever, BBVA, HSBC and more.