Strava Onboarding Emails — Strava recently refreshed our onboarding emails for new athletes signing up. The groundwork will help inform design of email templates and modules in the future.
Strava Athlete Activity — Strava's logged-out athlete activity pages receive millions of pageviews weekly and is one of the largest opportunities to acquire new athletes on the platform. Redesigning this page and establishing a new baseline is a must, in order to fuel faster future experimentation and A/B testing on this page.
Strava Paid Social Marketing — Experimentation and learning is at the heart of Growth Marketing at Strava, and especially with paid social marketing. We constantly test headlines and imagery across various channels in order to optimize towards the best performing creative. Check out Strava