Brand ID / Illustration / Landing page
We are creating a decentralised crypto education portal.
Our aim is help everyday users navigate the "maze" of crypto decentralised finance "DeFi".
Used for avatars on:
- Landing page
- Logo + Wordmark
Colour palette / Typography:
- Sutiable for Dark/Light themes
- Suitable of large prose
- Suitable of smal text (think financial charts)
- Suitable for various graphs.
- Sutibale for lots of charting infomation
- Hero copy
- Newletter signup form
Style / Tone
- Minimal, clean, accessible, trustworthy
- Make use of the "maze" / geometry
- Leverage Mythology
- Leverage "Bull" synergy with Finical markets trading terms. ie. "Bullish" / "Bull run"
- Invert the idea of Minotaur as evil
- Grid systems (josef muller brockmann)
- Josef Albers (colour theory)
Needs to be opposite:
These are very complex and we need to be more educational.