Senior Art Director
The Senior Art Director owns the visual direction and execution of storytelling assets and content collections, and partners with the Editor/Writer on content pieces to collaboratively bring content to life across the digital, social, and print space. This position will serve as a visual lead, team ideator, and subject matter expert internally and externally for all creative assets produced for marketing-driven projects, campaigns, and/or ongoing programs. This role will have experience using a combination of talent and skill to shape high-quality assets (amazing ideas, expertly crafted from a visual tone, topic/theme, search, accuracy, and clarity perspective). This role is accountable to the Associate Creative Director.
ESSENTIAL FUNCTIONS:
- Create (and review others in creating) audience-centric assets, inclusive of articles, graphics, infographics, video scripts, social media content, etc. for all channels –digital, social, and print
- Art direction and execution of illustrations, photo shoots and video shoots, both externally and in-house productions
- Create original content to adhere to client’s brand; understand and enforce the brand guidelines for assigned work
- Active participation in brainstorming and ideation
- Facilitate both internal and client-facing presentations
- Manage and mentor Art Directors and Designers to ensure that their work on brand and on strategy
- Manage and direct freelancers
- Inform hour estimates to the Associate Creative Director
- Collaborate and share ideas and best practices with peers across the organization
- Creation and ownership of the creative slides in PowerPoint as a part of larger presentation decks
- Strong collaboration with editorial team members
- Consistent engagement with the workflow tool
ADDITIONAL RESPONSIBILITIES:
- Other duties as assigned
JOB QUALIFICATIONS:
Education:
BFA in Graphic Design or related degree
Experience:
5-7 years in a design related field; agency experience preferred
Skills:
- Demonstrate leadership skills; Experience in a management role
- Experience directing photo and video shoots
- An understanding and advocate of the print production process and the video/photo shoot process, including the three bid process and necessary steps for outside vendors
- Active participation in brainstorming and ideation
- Ability to present 'the strategic why' behind the creative and articulate the solve
- Solid grasp of web design principles and an understanding of front-end web technologies
- Knowledge of the digital, social, video shoot, and print production processes
- Ability to self-manage time and meet expected deadlines, completing work on time and within the hours allocated
- Proficient in: InDesign, Photoshop, Illustrator, After Effects, PowerPoint
- Knowledge of the CMS systems and workflow tool
- Ability to coordinate, prioritize, and accomplish multiple tasks in a fast-paced atmosphere with minimal supervision