Graphic Designer - Marketing team

Graphic designer within the Readdle Marketing team creates all sorts of visual marketing materials, internal resources, a brand system for Readdle, and creates assets needed for performance marketing tests. We expect a candidate with senior level skills to own work for product and brand promotion, wherever there is interaction with the client in the context of brand awareness and sales.

Expected Results:

• Create in-app design elements for communication with users (onboarding and payment screens)
• Create assets to optimize conversions/activation of the product for both Sites and inside the app
• Create assets for Facebook ads (and other channels)
• Suggest a new visual direction that is aligned with the positioning and values of the company
• Be proactive in suggesting new bold things
• Organizing design assets and design system

Processes and functions:

• Create design materials for communication with the users to show the value of new features, to optimize conversions/ activation, and to maintain the product’s identity and positioning
• Create variations of A/B testing assets for artworks, partners banners
• Create design materials inside the company
• Work on design materials for social media
• Work on internal brand and product guidelines
• Creation of a visual language of brand communication
• Create countless assets for Facebook ads of our products

Work in a Team:

• With PPC and Performance managers, create design materials for products.
• With marketing managers, work on visual elements for social media, App Store, and Google Play, product landing pages
• With Product Designers, Marketing designer, and Motion Graphic Designers, work on assets for product updates
• With Language Localization Manager, localize assets for App Store and Google Play, product landing pages

Competencies and Skills:

• Work with a variety of computer software programs (Illustrator, Photoshop, After Effects, Sketch, Figma, etc.)
• Good knowledge in UI/UX, marketing and psychology
• Strong knowledge of branding and corporate identities, advertising design, and typography
• An understanding of the latest trends and their role within a commercial environment
• Passion and enthusiasm for all things design with a creative flair
• Highly creative, motivated, and detail-oriented
• Perfect time management skills
• Early adopter and fast learner
• Ability to cope with several projects at a time
• Analytical mindset and critical thinking