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Rebranding "The Black Nike" Website

  • united states
  • Remote Friendly
  • Contract

The Overview

Hi, we are Strength of Seduction: The #1 Workout For Couples.

Our fun and sexy partner workout is a great way to build intimacy and burn calories. Check out our current Shopify site here: www.strengthofseduction.com

We sell workout programs, similar to Beachbody (think P90X/Insanity) on both DVD and streaming.

The main difference between our products and everything else on the market:

* We are targeting couples, not individuals

* We are designed specifically for the African American community

Our target demo for this product is black women 35+, married with children.

The Vision

Over the next 2-3 months, the company will be making a big brand upgrade, including web and mobile apps on all the major platforms, multiple new products and a merch store. We need a website that will clearly establish us as the market leader in this new space we are pioneering.

We have already created brand guidelines for the look and feel of the site and products: https://www.dropbox.com/s/26pslteiwvrqyn5/SOS-Brand%20Book.pdf?dl=0

Now, this is where you come in...

We are looking for a visionary artist who understands our market and can translate that into a beautifully branded, custom website design. Think "The Black Nike" — that's the look we're going for.

Is that you?

This rebrand/redesign will give you the opportunity to work with one of the fastest growing startups in America in a new space.

Deliverables:

* 5-7 custom designed pages for our ecommerce store (home page, landing, product pages, etc — desktop and mobile. We are currently on Shopify and need a design that puts us on par with industry leaders in the fitness and health ecommerce space. In other words, this has to be HOT.

We will take your designs and have them coded up into HTML, but you should be aware of this and design accordingly. We have (or can get) most of the creative assets you'll need, but you will still need to be able to source relevant imagery, fonts, etc — we will purchase.

Who we are looking for:

* An artist with an eye for photography and color

* A portfolio that shows creativity and variety

* A portfolio or references that show you understand our target demo

* Excellent communication skills and quick turnaround

This is a growing startup with many projects happening at once. If you are good, you'll be on the inner circle and there will be more work coming ASAP. We pay well and are fun to work with, but we take this extremely seriously.

Looking forward to hearing from you and seeing your work!

Posted about 2 months ago
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