Job Details

Content Creator

Content Creator

Help us tell our story!

At Procreate we're dedicated to making exceptional creative tools by combining beautiful user experiences with high performance engineering. Used by millions around the globe, Procreate is committed to placing more power in the hands of creatives.

We're looking for a dynamic and versatile Content Creator to join our Marcom team. This person will increase our capacity to produce content which is informative, entertaining and engaging.

The content you produce will demonstrate the functionality of Procreate and align with our product motto; "sketch, paint, create".

The role.

You'll work with internal creatives from a range of teams to develop content programs that are suitable for a range of online and in-person mediums.

This role sits within the Marcom team and you'll report to our Creative Director, Andrew Johnstone. This is a collaborative role which will see you work directly with our existing content creator, and creatives from the education team as well as illustrators and designers from our Content team.

The content you collaborate on will match the requirements of a variety of social media platforms. You'll create a content strategy which maximises our visibility on those platforms and encourages growth in the use of Procreate as a tool.

What you'll do.

Create specific animation based content. You'll create strong animation based concepts, storyboards, and bring those ideas to life as polished final pieces. You’ll be able to work comfortably and collaboratively with our other content creators but also be able to work independently on your own animated content that aligns with the larger creative strategy and direction. You'll develop animations, which will be used across our marketing channels, that appeal to a diverse audience.

Create prototypes for format specific content. In this role, you'll have the opportunity to exercise your skillset across a range of digital content platforms. You'll produce short form content that you might find on platforms such as TikTok, medium length format that would fit comfortably on Instagram or YouTube or longer from content such as tutorials or demonstrations that would suit platforms like Masterclass or SkillShare. You'll maximise our opportunities by creating format specific content but also by adapting content to fit multiple platforms at once.

Develop a content pipeline strategy. You'll work towards creating a deep internal content bank which can be utilised to create a constant pipeline of content which demonstrates the power and functionality of Procreate software. You'll work towards a weekly release cycle that caters directly to our community and the ways in which they are using Procreate in their personal workflows.

Structure content creation around; education and entertainment. You'll develop content frameworks around two related but seperate content markets. One branch of content will be directed at an audience that is looking for informative content which helps them get the most out of the software. The other branch will be directed at the portion of the market that is looking for entertainment and novelty.


We’re looking for someone who is passionate about their craft. If you don’t see yourself in everything on this list don’t worry, even if you match just a few we’d still love to hear from you.

Refined illustrative ability. You are a accomplished artist, comfortable with animation and illustration across a range of styles and mediums of expression. You love to draw, sketch or paint and have a comprehensive portfolio which demonstrates your ability with Procreate and other creative software such photoshop, illustrator or after affects. Experience across the full cycle of video content creating including; editing, compositing, concept development and script writing would also help you thrive in this role.

Self driven with a client facing personality. You'll be comfortable in front of the camera and will deliver tutorials and demonstrations both in person and online. You'll often play an active role in the visual and audio material you produce - people will see you as an ambassador for Procreate. While you will have the opportunity to work closely with your team and other creatives, much of the decision making process will be in your hands. You'll have the opportunity to present ideas for specific content and create big-picture strategy for the content department over the long term.

Methodical and process orientated. Part of this role is to systemise our content delivery and establish a predictable program of content which our community can rely on. To make this possible, you will need to approach your role with a focus on process and procedure. The team will be able to use this system as a framework for content creation into the future.

Experience with brand identity and growth. You may have created your own brand, run a small or medium sized business or been a member of a large content team. Whatever your background, you will be familiar with what it takes to build an audience or community and then deliver a program of content which is specific to that group of people. Any experience in driving brand recognition or user adoption will directly influence your ability to succeed in this role.

What success looks like.

Getting started.

  • Complete our onboarding process and familiarise with your colleagues, workplace, culture and workflow. 

  • Understand our existing content and aesthetic and identify areas for growth.

  • Produce prototypes of short, medium and long form content.

Once you're settled in.

  • Start to execute and deliver on some of your early prototypes

  • Publish your first line of programmed content across multiple on-line platforms 

  • Develop a weekly release cycle of content which highlights new developments and features

Now you're flying.

  • Begin to produce content specifically around our animation features

  • Develop two seperate branches of content related to education and entertainment 

  • Increase our content output and identify opportunities for growth in the department 

  • Proactively market Procreate in order to increase exposure and adoption of the software.

Who we are.

One of the driving factors behind Procreate’s success is our close-knit teamwork. We believe the key to invention is the open flow of ideas and collaboration — revelling in the creative process and taking the time to hone our craft. Together we’re dedicated to building creative software that is powerful, accessible, and intuitive. We’re not afraid to rethink, iterate and persist until we genuinely believe in our work.

At Procreate we’re a rare breed of driven people from all over the world. Each of us brings something special to the table, through our unique backgrounds and experience. Every day we inspire each other to continue our relentless pursuit, passion, and hunger to produce the highest quality work, while remaining humble in our achievements.

Co-founded by James and Alanna Cuda in 2011, Procreate has remained independent and self-funded for over 10 years. Since its launch, Procreate has been loved by millions around the world, received two coveted Apple Design Awards, and been the best-selling app on iPad for the past six years running. In 2018, Procreate Pocket also received an iPhone app of the year award.

Role benefits.

We invest in you.  

Every employee at Procreate receives an individual training budget to help them grow personally and professionally. And because transparency matters, the whole company is included in the coming year’s plans and strategies at our annual off-site company meet.

Time to reset, recharge and look after yourself.

Australia already has some of the most generous annual leave provisions in the world at a mandated 4 weeks per year. We also offer you extended parental leave, an extra 5 Mental Health Days per year, plus an Employee Assistance Program open to you and your family members.

Everything you need to do your best work.

We’ll provide you with all the hardware and software you need, including a fully adjustable desk set up for your way of working. But it’s the personalised professional support, and growth and development opportunities we think will really help you fly.

We want to hear from you!

Our recruitment process is made to provide you with opportunities for you to show us what you're capable of, instead of assessing you solely on your CV. Regardless of whether you meet all requirements or experience listed, we’d love to hear about how you see yourself contributing to Procreate in this role. If you have specific questions or ideas on how we can support you, please reach out to

Please note, we do not operate remote or hybrid models. We're looking for full-time and on-site employees for our Hobart office. We offer relocation support and working visa sponsorship for successful candidates that are based overseas or interstate.

Apply now or reach out to discuss what working at Procreate looks like for you.