Senior Graphic Designer
About Poncho Outdoors
Poncho is a direct-to-consumer outdoor apparel brand based in Austin, TX. Poncho launched in the summer of 2018 with a newly-designed, better-fitting fishing shirt that’s made for the outdoors. We’ve grown dramatically since. Our aim is to build functional clothing that has everything you need, and none of the stuff you don’t. Poncho is also building a community of people who love the outdoors. We’re sharing stories from the field, and most importantly, inspiring a new generation of outdoor enthusiasts to protect the wild places we love. The company is backed by venture investors and was founded by Clayton Spencer (UT BA, BBA ’03, Stanford MBA ’11).
What We’re Looking For
You are a design pro with 2+ years of photo and video editing experience. You have a passion for the outdoors. You enjoy connecting with people via beautiful visual marketing.
About the Position
This position is all about creating the content that will effectively display the Poncho brand to new customers and deepen our relationship with our existing ones. A compelling brand is the key ingredient for success in consumer apparel, and we want this position to focus solely on creating and executing the most compelling brand voice possible. We will expect you to drive the growth of Poncho’s brand voice in the marketplace and connect with our growing customer base through original content. Here are some tasks you will be expected to do:
Create professional ads to represent our brand and products across channels
Design graphics and copy for ~3 emails per week to our existing customers
Shoot product photos and edit still images for the website, social media, and ads
Assist with product development, including fabric patterns & graphics for hats + T’s
Curate our ponchoooutdoors.com website to improve the customer experience
Expert photo and video editing skills (Photoshop and FCP/Premiere skills required, Lightroom a plus)
Ability to shoot and edit professional product photos for the website and ads
Experience with photoshoots and what shots resonate best with customers
Photography and video shooting skills are a plus
Familiarity direct advertising channels, including Facebook/Instagram, Google, and Mailchimp
Relentless attention to detail in all aspects of the job
Demonstrated passion for the outdoors - ideally with hunting and fishing experience
Ability to work in person at our Austin, TX location
Timing, Location, Contact
We are looking to fill this position ASAP, but can be flexible with start dates.
This role will be located at our Poncho headquarters in Austin, TX. Competitive salary and benefits. Unlimited vacation and extremely flexible around short term remote work.
If interested, please email your resume, any relevant portfolio work (photo/video/design), and a few sentences about yourself to: