Creative Director
Creative Director - Be A Crucial Member of an Innovative Growth Team
Fresh Prints is an NYC-based custom apparel startup. We find incredible students and give them the working capital, training, and support to build the business at their schools. We have 400+ students who will do $30+ million in sales over the next 12 months.
You’ll be focused on the next $100 million. How do we foster a strong voice and aesthetic to help us get there? How does our brand need to evolve over time? What roles do our campaigns play in creating the brand awareness that drives revenue?
Those are the questions you’ll answer in tandem with the members of our cross-functional Growth Team. We are marketers, engineers, designers etc, thinking and operating as entrepreneurs, determined to drive the business forward.
For the right person, this role offers an uncapped opportunity. As the business continues to grow, so will you. You will report directly to Jolijt Tamanaha, FP co-owner and VP of Growth.
Responsibilities
Work hand in hand with the acquisition team to develop campaigns that support our brand and marketing goals
Manage our team of 5+ graphic designers and a copywriter
Build, lead, and review all of our web, print, video, and digital work
Spearhead and manage our content strategy
Define and manage brand communications across all of our channels
Analyze brand positioning and consumer insights to shape our brand vision
Stay on top of current fashion trends and marketing trends in our space to keep us relevant
Work in tandem with the rest of our marketing team to create and manage campaigns
Be the gatekeeper of our brand - ensure that all of our content and any other assets used by every single team at Fresh Prints is on brand
Analyze the results of our marketing efforts and form numbers-based strategic approaches to optimizing the results
Essential Requirements
3+ years of experience as a Brand Manager serving the US or European market
2+ years of experience managing a team through projects
A deep interest in American youth culture
Love for colloquial English writing
Excellent communication skills
Fluency in English is a must
Self-motivated and excited to work on a variety of projects
Personal Attributes
Detail Oriented: Fanatic attention to detail
A natural-born leader: You know how to drive a team and get the best out of them. You don’t care about being loved, you care about building a fantastic team that hits aggressive goals
Proactive: You believe it’s always on you to make sure anything you do is a success
In love with a challenge: You revel in solving problems and want a job that pushes you out of your comfort zone
Goal-oriented: You’re incredibly ambitious. You’re dedicated to a long-term vision of who you are and where you want to go
Open to change: You’re inspired by the endless ways in which everything we do can always be improved
Calm under pressure: You have a sense of urgency but channel it into productively working through any issues
Compensation & Benefits
Competitive annual salary
Health Insurance
The opportunity to learn a lot rapidly
Working with a talented and busy team dedicated to building a business together
Work Location
This is a remote “work from home” position for candidates based in the Philippines only
The working hours are Monday - Friday, 6pm - 2am PST
Fresh Prints is an equal employment opportunity employer and promotes diversity; actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply
