Creative Director
Creative Directors on the Brand Lab team are responsible for contributing to the development of exciting large-scale campaigns that give external brands the opportunity to partner with Amazon Advertising in new and unique ways. They periodically partner with a small internal creative (AD/CW) team to achieve this goal, but are primarily self-sufficient. As the CD is both a director and a maker, this role requires an expertise in either copywriting or design, but with a competency and point of view of the other modality. Additionally, the CD must be able to provide direct feedback when working with motion and narrative content, technology, media, and strategy.
CDs investigate Amazon/third party data to generate insights based on observed customer behavior. And, through a deep understanding of Amazon’s suite of tools and services, they recommend a campaign framework that balances advertiser goals with customers’ expectations of frictionless commerce.
The ability to operate within one or more broad verticals is expected, and the CD will therefore need to understand the nuances of these verticals. Partnering with Sales, Product specialists, Campaign Management and Technology teams, the CD will act as the creative hub, ensuring that the concept remains intact, and that the customer experience is protected at all times.
In this role, you will craft high-level creative strategies that solve business needs across Amazon's brands. You’ll think across and leverage Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of advertisers. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that impact the broader department. And finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and agency relationships. You’ll provide mentorship to a variety of creative disciplines, developing their skills and helping guide their careers forward.
