Job Details

Web Designer (UI/UX)

About Sofía

At Sofia we want to change the way millions of people take care of their health by offering a health plan that is more complete, simpler to understand and closer to anyone who wants to live a healthier life. We want to build a thriving community that deeply changes the way the health system works.

About the role

As a Web Designer you will be a vital and inspiring member of the brand design team; brainstorming, sprinting, collaborating and working closely with growth and marketing teams as well as product managers and developers, to solve problems and build meaningful and effective digital experiences that express in the most coherent way the key brand elements and guidelines that build the visual identity of Sofía with courage and creativity.

You will take ownership of the design, development, and implementation (in collaboration with other designers and engineers) of Sofía’s website and other product designs, working hand in hand with the Brand Design team to craft an exceptional UI/UX that reflects our brand principles and vision.

You will be able to share your own vision and knowledge in web design to help build a design system that is practical with functional assets and become a bridge of communication to keep visual consistency in both product and web. You will see your ideas come to life!

What you'll do

  • Maintain and scale our website, keep it updated with the new product features as well as the marketing and brand objectives
  • Iterate the user flow to improve the conversion rate
  • Build high quality experiences
  • Design assets from initial concept (mockups, prototypes, flows, wireframes ) to final implementation (web-optimized assets)
  • Collaborate with the copy writers to update content in the website
  • Collaborate with brand designers and product designers in the definition of new design systems and creation of assets
  • Help build the design system for the website
  • Contribute with digital ideas that can add value to our brand and paid campaigns
  • Support (when required) the product design team
  • Help us keep organization of files and a structured asset library


You are a great fit for this role if you...

  • Are eager to work in an environment that is friendly, inspiring, and challenging as well, where your voice will be heard and where you will be able to propose and experiment with your ideas
  • Are passionate about designing user-centered interfaces and experiences driven by creativity and experimentation
  • In order to solve big challenges, you are eager to understand the first principles of a problem in order to find new solutions
  • You optimize everything for its best performance and usability
  • You have a mindset focused on accessibility, you know when to sacrifice aesthetics for functionality, and have foundations to explain your decision making
  • You keep track and updated with the new tendencies of the digital world (tools, sites, visual references, events, books, anything that can light up our imagination! ), you help us raise the bar
  • You are able to bounce ideas and find a solution to problems by yourself but is eager to bounce them with others, we go further together
  • You are able to build, maintain and scale a website
  • Have knowledge in UI/UX design
  • Proficiency in Figma (XD, Sketch)
  • Understanding of design systems
  • Visual design
  • Webflow or other web design builders is a plus, if you don't know it you can learn it with us!
  • Basic knowledge in HTML and CSS
  • Atomic design methodology mindset (desirable)
  • 4+ years working in-house for a brand/company or in a studio/agency creating and designing successful digital products
  • Impress us with your portfolio


  • Work on an ambitious mission to improve how people take care of their health.
  • Intentional freedom. We believe in a flexible environment where you have the freedom to make your job match your lifestyle and own those decisions.
  • Competitive salary.
  • Sofía’s Health Plan.
  • Stock Option Plan.
  • 20 flexible vacation days per year + official holidays.
  • A driven and talented team that will challenge you to go further everyday.

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