Fleet Feet Homepage Mockup v1

January 29, 2015

First mockup of the FF ecommerce homepage! I still really like this mockup, especially those diagonals! Looking back now though it does feel too heavy and less product-focused.

Fleet Feet Wireframe v2

January 28, 2015

The previous wireframe ended up getting nixed because we were unsure at the time what sort of product images we'd be working with! With this wireframe, I mocked up something a little more traditional for the best sellers and shops, but ...

Fleet Feet Wireframe v1

January 28, 2015

First wireframe for the new Fleet Feet site. We'd already had several meetings with the client at this point, so I could make it pretty detailed. I wanted the homepage to show off lots of big product images and was super inspired by: ht...

Fleet Feet eCommerce Mood Board

January 14, 2015

I can finally start sharing some elements from the Fleet Feet eCommerce project! This is a mood board from one of the earliest stages of the site. I wanted to show the clients something that showed a little more detail than a standard m...

Running Store Homepage

October 20, 2014

A little sneak peek at a big project I've been working on for a few months. Can't wait to show you the rest!