69 Shots + 9 Attachments

Wordmark

A custom created word mark created from elements found in the primary icon. A work in progress. Created by the Helvetic Brands® team.

November 06, 2014

Golden

1.61803398875

Reworking the logotype in harmony with the golden ratio. The animated gif is available @2x

December 17, 2013

Wordmark

Handmade logotype for local clients in the finance industry. Signed off the design this morning so will be sharing the full process and final design elements...

June 10, 2013

Logotype sketch

Typography sketch

Starting to work on a new logotype. This is a first step and still a very rough design at this stage but we are thinking about sharing the entire process on...

May 08, 2013

Thread

Sans • serif

Short on top and long on bottom. Created by the Helvetic Brands team.

March 05, 2013