True Grit - Brand overhaul 2017 - 2020

March 17, 2020

True Grit 2017 vs 2020. Brand update for True Grit Kettleweight to make the brand more viable to apply etched and printed for a range of scales. The True Grit Kettleweight is a unique invention that lets you adjust the weight on your ke...

True Grit Kettlebell - Merch

November 28, 2018

A little spread of merch designs for True Grit Kettlebell.

True Grit Open 2017

June 29, 2017

4 years ago, my childhood friend got his instructor license and opened up a Kettlebell Gym called True Grit. In this time that has passed they have grown immensely and on July 22nd they will be hosting True Grit Open; a international com...

True Grit Kettlebell

October 21, 2013

My childhood friend just got licensed as a kettlebell instructor. And he has now opened up his own official kettlebell gym in our hometown. Naturally, I had to work out some branding and merch concepts for him. He wanted something with...

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Emir Ayouni