Design Brief

Brand Identity for SaaS Software

We are a young team of dedicated people that will launch a SaaS Software in the product management niche, soon.

We are looking for a freelance designer that can help us to add and complement missing pieces of our brand identity and summarize everything in an appealing brand guide.

We have already elaborated the following pieces of work for our brand strategy:

  • Brand Heart: Purpose, Vision- & Mission-Statement, Values
  • Brand Messaging: Tagline, Value Proposition, Brand Voice, Personality, Brand Messaging Pillars
  • Brand Identity: Logo, Basic Colors, Basic Typography
  • Competitive Landscape
  • Logo
  • Tone & Voice

We would ask you to enrich the following elements:

  • Fonts & Typography (we have chosen a basic font but need variants, etc.)
  • Photography Treatment
  • Illustration (We have chosen a basic pattern, but would like to complement it)
  • Iconography (we are using and will stick with
  • Interactive Elements
  • Video and Motion
  • Web Design