Design Brief

Brand Identity + Logo Design

Project Name: Therapy Villa Psychology Services 

About our company: This is Niyati Gandhi, a Psychologist in private practice, in the process of launching my Therapy practice. The practice will be called Therapy Villa. I provide psychotherapy and counseling to clients struggling with mental health concerns like relationship issues, trauma, anxiety, and depression. 

Down the line, Therapy Villa plans to expand to a collective (multi-disciplinary clinic) of therapies like physical (physiotherapist, massage therapist) and mental health therapists (psychologists, psychotherapists, psychedelic-assisted therapists) – thus offering holistic, integrated, and informed care. Currently, its initial stages focus on mental healthcare. 

The company also has a future vision to have a therapeutic Couples Retreat – supporting couples to rebuild and enhance their relationship/marriage. This could work under the same brand.

What do I need?: I need a logo and Brand Identity for my company asking with Brand guidelines.

Why do I need it?: I’m looking to quickly grow my therapy practice and need a company logo and brand identity that will sustain us through our launch and future growth phases.

Vision for the project: I do have a logo icon in mind and I’m happy to refine the logo design, typeface, and color palette. My values for the logo are minimalistic and timeless that communicates warmth, trust, and holistic wellbeing (Psychological, Emotional, Physical, Social, Spiritual). I also envision the current logo can be animated into a silhouette meditating, a candle (Diya), and back to the logo.

Where will the logo be used?: I’ll use it on my social media profiles, website, as a favicon, print media (visiting card, invoice, letterhead). I also use a practice management software called Jane, where I would be using my logo icon. In the future, I do plan to use it on branding items like coffee mugs, pens, and so on. On setting up physical locations, the logo will be on the wall and possibly on signages as well.

What file types are required?: I’ll need to use the logo in both digital and print formats so please provide files that cover all potential scenarios, plus the original vector files, should I need the logo edited in the future.

Target audience: My primary customers are high net worth couples and individuals struggling with relationship issues, trauma, anxiety, and depression. On expansion in the future, this would also target people with both physical and psychological/emotional issues.

Deadline: I need this brand identity on or before 17th October 2021.

Point of contact: You’ll be dealing with Niyati Gandhi directly.