Focus Lab / Projects / PayTouch

PayTouch Logotype

August 05, 2019

For PayTouch we designed a brand identity that is elegant yet approachable, and is as experienced as it is personal. We relied on custom hand lettering to convey a signature concept. This embraced the personal aspects that embody PayTouc...

PayTouch Business Types

October 11, 2017

The three core verticals that PayTouch serves are Restaurants, Quick Serve, and Retail. Customers navigate to one of these pages from the homepage depending on which industry they're in. Additionally, their team was going to be sending ...

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PayTouch POS

October 06, 2017

Here's a look at the Point of Sale (POS) page for the PayTouch site we designed. POS is a hallmark feature of PayTouch. Because their team was going to be sending paid search traffic to this page, it deserved to be treated like its own m...

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PayTouch Menu Drawers

September 25, 2017

Here's a look at some motion concepts we put together for the PayTouch site. While it wasn't implemented, it was still good to get our ideas across. Animated using After Effects. We just wrote about our whole process on this project fro...

PayTouch Portfolio

September 22, 2017

Looking for some weekend reading? We've got you covered. We just dropped a behemoth of a case study detailing our work with PayTouch. We worked with them on brand strategy and identity, UX and UI design for their dashboard, custom photo...

PayTouch Brand Guidelines

September 21, 2017

Our work with PayTouch is live!! Full case study here: http://focuslabllc.com/our-work/paytouch --- Looking to hire a creative agency? We would love to hear from you about your needs and discuss the value we bring. Email us: hello@f...

PayTouch Homepage

September 19, 2017

I'm so pumped to finally lift the veil on the work we did for PayTouch. They came to us with a name and an idea; the rest was up to us. We worked with them on brand strategy and identity, UX and UI design for their dashboard, custom pho...

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PayTouch Exploration

June 21, 2017

Here's a look at some of the exploration we did for PayTouch before we went into the logotype option. More to come! Photo by the talented @Alicja Colon –– Looking to hire a design agency? We would love to hear about your needs. Email u...