NEW Case Study: TRU Colors
Some new work has hit our site and we’re so excited to share this one. TRU Colors is a brewery that employs active gang members who are united to end street violence and bring peace to communities. Based out o...
Among several directions we explored for TRU Colors Brewery was “The Catalyst.” To believe in TRU Colors is to believe that conversation can change communities.
We wanted a very simple mark that spoke to one of TRU Colors’ missions (uni...
“The Narrative” was a direction we initially explored for TRU Colors. Although ultimately not the final mark, elements from this direction were incorporated into the final brand system.
We began with a type style synonymous with news so...
TRU Colors Brewery sits at a cultural crossroad in Wilmington, North Carolina — a business that employs gang members to brew beer, build relationships, and unite their community.
We began with visuals that conveyed crossroads & unit...
TRU Colors is a brewery dedicated to stopping gang violence and uniting communities across America through honest conversations and understanding.
TRU Colors’ mark is based on the acronym T.R.U., which stands for truth, responsibility, ...
