Tray.io

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Tray.io helps users quickly integrate software applications using powerful automated workflows.

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Tray.io Mark Math branding focus lab grid logo logo logo design

Tray.io Mark Math

April 19, 2020

We call the mark for Tray.io “The Motis.” The invented word recalls “modus operandi” and the central “t” acts as a connecting hub for the other letters — a playful evocation of Tray’s modus operandi as a connector. The mark itself is a ...

Tagline Double Entendre brand strategy branding collateral copy copywriting focus lab identity messaging tagline visual identity wordsmith writing

Tagline Double Entendre

January 23, 2019

Client Tray.io enables process automation for enterprise business users by quickly integrate their software applications using powerful automated workflows. They came to us for a new brand—including visual and verbal identity, and taglin...

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