Dead Brands - List of Brands & Challenge Info

October 30, 2017

Here is the entire listing of the dead brands used within this project. Feel free to swap out those brands with those that have more meaning. When I started this project, I thought it would take me 100 weeks to finish. Instead, it took...

Dead Brands - The End

October 30, 2017

And so we've come to the end of the Dead Brands project/challenge! In a day or two, I'll post a list of the brands I've done as part of this series. Maybe you'll want to take on this challenge?


October 30, 2017

To complete this series, I treat the long dead search engine, AltaVista, to a simple refresh. Gone are the mountains and wordmark and replaced by partial A + V = AltaVista. The intent here is to give the impression of ascent without be...


October 26, 2017

Oh, Ashton-Tate, makers of dBase and sold off to Borland. I vaguely remember you, I think. The branding wasn't bad for its day, but I wanted to simplify the logo by removing the wordmark and providing some bold-ish colors. Triangle + bo...

Digital Equipment Corporation

October 24, 2017

I had family that worked for DEC so I would get my hands on some of the company swag, on occasion. I always felt a bit dissatisfied with the logo/wordmark so I kept a redesign simple with some curves and lines with a wordmark. D + curv...


October 23, 2017

My first foray into coding took place on Commodore's computers. A dead brand, but a good brand. C + ribbons = Commodore. A bit about Commodore: (from Wikipedia) Commodore International (or Commodore International Limited) was an Am...

Pennsylvania Railroad

October 18, 2017

Two versions of this re-brand of the dead brand: border and no border. Keeping it simple for Pennsylvania Railroad. I reduced this brand to a wordmark to class it up a bit. The original brand was a bit too ornate for readability. Also...

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Borders Books

October 17, 2017

Having went to school around Ann Arbor, Michigan, this one is a little close to home (that, and having worked for the competition from 2008-2010). Here is Borders Books, revisioned. Bookmark + outdoors = Borders A bit about Borders: ...