Road Not Taken, Part 17 A direction presented, but not ultimately chosen, for the Erie SeaWolves, Double-A affiliate of the Detroit Tigers. To see what did get picked, you...
2016 Baseball Winter Meetings The logo for the 2016 Baseball Winter Meetings in National Harbor, Maryland, on the Potomac River just south of Washington, D.C., was just unveiled...
Road Not Taken, Part 15 I am happy with what the client ultimately chose for this project, but there were also what I would like to think were some pretty decent direction...
RiverDogs Primary Logo The Charleston RiverDogs, Class-A affiliate of the New York Yankees, wanted to refresh their identity by using their existing, 20-year-old logo as ...
2015 Baseball Winter Meetings We're not even to summer yet, let alone fall, but the 2015 Baseball Winter Meetings identity -- the 11th Winter Meetings identity developed here at...
Daytona Tortugas New identity for the former Daytona Cubs, who had to change their name when their major league parent club, the Chicago Cubs, did not renew their a...
Smokies Extensions The primary mark together with a handful of the extensions of the new Tennessee Smokies brand identity system.
Smokies Primary Just unveiled yesterday, the new primary logo for the Tennessee Smokies, the Double-A affiliate of the Chicago Cubs, was designed to address the cl...
Wilmington Sharks Cap Logo New cap logo unveiled earlier this week for the Wilmington Sharks, a collegiate summer league baseball team in North Carolina.
Yakima Valley Pippins Recently-unveiled logo for the Yakima Valley Pippins, a new team in the summer collegiate West Coast League. A Pippin is a variety of apple grown i...
Rochester Red Wings Before-and-After Recently completed update of Rochester Red Wings (Triple-A affiliate of Minnesota Twins) bird-with-bat-on-shoulders logo; the original was done 17 ...
Baseball Icons The season has officially begun and the weather has finally—FINALLY!—warmed up, so grab your bat and glove, or get yourself a ticket and a hot dog,...