Trek // PDP - Live Now

March 14, 2018

After months of research, strategy, exploration, and meetings Trek's new PDP page recently launched. Completing this project was the culmination of rethinking our digital strategy from the ground up, working with many areas of the busi...

Trek // PDP Exploration 4

March 09, 2018

This product description page design was one of our final pitches to our executive team that ultimately didn't make the cut. Using our newly created design system we were able to iterate quickly on a number of PDP solutions to test and...

Trek // PDP Exploration 3

March 06, 2018

This is one of my favorite projects I've worked on that didn't end up going to production. The inspiration for this PDP design came from our creative director Omar. He challenged us to focus on a rich scrolling experience where no imag...

Trek // Suspension Calculator

March 05, 2018

One of Trek's pillars is best in class customer service. A part of this mission is building tools for customers to further understand and work on their bikes. In mountain biking, suspension setup is one of the most important pieces to th...

Trek // Design System Creation

December 28, 2017

Part One - The Build Trek, a family-owned bike company from Wisconsin, might not come to mind when you start listing off billion dollar companies, but for over 40 years Trek has been amassing success across the globe building the world'...

Trek // Digital Design Foundation

December 20, 2017

I'll be diving into some of the projects we created at Trek using our newly created design system; sharing how it helped us achieve our design and development goals and some of the challenges we faced as a team along the way. More info...

Trek // PDP Exploration 2

June 26, 2017

Another exploration of a product page. This page was ultimately not the final product, but it uses many of the components we are currently developing into our design system.

Trek // PDP Exploration

June 19, 2017

A really early design exploration of our PDP page. Since this exploration, the design of this page has deeply evolved, but I like the bones of this system.