Lo-fi Here's a fun look at how we capture the outcomes of content strategy and architecture in an annotated low-fidelity wireframe (attached), and then h...
Concept: What Is Interactive? The talented @Lauren Jones created this shot to capture the juxtaposition of the natural and the artificial...to call attention to the interaction ...
Content Strategy comes to life We just wrapped design on this beautiful site for a wonderful client. I'm not showing process here, because sometimes it's nice to just enjoy the o...
Process: Lo-fi Wires A shot of the working low fidelity wires from our design refresh for our friends at Foster Made. In my content strategy work, it's usually not eno...
Practice Makes "Perfect" Just posted the last in my three part series on managing scope creep. The current article is about revisiting your past self to make sure you're fo...
Concept: Keeping Yourself On The Ball This image was created by the uber-talented @Alicja Colon . So many thanks! The concept underlies a series of blog posts I'm currently writing on ...
BTS: Gordo Storytelling Just a glimpse into one of the content strategy pieces behind all our sites: the content hierarchy. This tells us the building blocks of the story ...
More Process Per usual, I’m sitting in that space where storytelling and strategy start to coalesce into a working design. It’s definitely a process; content st...
From Strategy to Structure This is that evolutionary sweet spot: the point at which theoretical stuff crystallizes into practical stuff. It's a simple shot of the first mom...
Get to the Point We all know that writing for the web is different than writing for other mediums, but how often do we truly practice it? Or show our clients how, a...
Strategy to Design Content objectives, conversion metrics, and messaging hierarchy give us the basis for a page's structure. We use content briefs to define those for...
Less Is More I know how tempting it is to write on our sites like we do in other mediums (like this one), using enough words to fully convey the concept at hand...
Finding Order in Disorder Lately I've been thinking about what it is I do, what we all do, as creatives, at the very highest levels. Whether as a strategist, like me, or as ...
From Brand Values to Content Strategy Good content and copy strategies rely on the outcomes of brand strategy in order to stay true to brand style, voice, tone and messaging. Similarly,...
The Iceberg Concept I wrote a post exposing how the design of a site is much more than aesthetics, and why what may seem at the surface to be simple, is actually a qui...
Feature / Benefit Comparison One of the most common content conundrums we encounter is the distinction between Features and Benefits. Often, especially in redesigns, content ha...
On Discovery There is an art to scoping projects. It comes not when combining what you know and understand with what you don't know, but when you can shed light...
Crucial Conversations I recommend the book so frequently and think it so useful that I wrote this post, have given a lunch and learn at @Focus Lab on it, and just yester...
Calendly Pricing Content Strategy Showing how a written strategy for pricing content plays out in the design. We started with an audit of the existing content (not shown), evaluated...
Calendly Features Content A fun challenge for a fun client, the Calendly site redesign involved rearchitecting their content and revising the storytelling to better convey t...
Evolution: Strategy to Copy Throwback to our work with Assembly. The challenges lay not only in simplifying their value prop, but also in re-architecting the story and re-writ...
Creating Content from Strategy Flashback to the nitty-gritty content work behind the scenes of the Ted Todd Insurance site refresh. You can thank @Alex Sailer for making design...
XWP Content Strategy/Storytelling Over-the-shoulder look at the content story, structure, and copy for the XWP site design. Site layout and super fresh design by @Alex Sailer ; phot...
Content Strategy Process A glimpse into a piece of our content strategy process, the content audit, as we applied it when creating the new Focus Lab site! Try it on for y...