When I 'm creating an identity I need to see how it's going to live, what it's going to be on and push the limits of what is still identifiable as the brand itself.
Attached is some of the application of the Union Barber & Beer Lod...
Another graphic element that was inspired by the official document that was issued to union shops, which was displayed of course.
This was an exercise to stretch the graphic brand language and finding consistencies while keeping things ...
Some additional elements for the UBBL brand. I drew inspiration of from the barber unions of the past and created an Eagle badge for the brand, really soaking up that heritage and bringing it forward.
Also, there is a very distinct look...
This was a great project that I got to work on at PJS which my actual barber. He is a die hard Coronian and wanted to create a shop that was heritage based in from Corona CA and paid homage to the barber unions of the past.
Fun fact: ba...