Thomas Gatewood Scribd Brand Illustrations by Thomas Gatewood

In tandem with a massive rebranding effort at Scribd, I developed this Brand Illustration style which worked as a system across all aspects of the product.

13 Shots

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Scribd- "Print Documents"

December 15, 2017

One of the spot illustrations done for Scribd's 2016-17 rebrand project. I know I know it doesn't sound like an amazing feature- but as scribd is (I believe) the largest document library online, it's actually really fantastic that users...

Scribd- "Business Templates"

December 15, 2017

One of the spot illustrations done for Scribd's 2016-17 rebrand project. Around this time, part of the system that began to become more concrete was the color paradigm. the background circle was always a cool grey, and the characters al...

Scribd- "Academic Papers"

December 15, 2017

One of the spot illustrations done for Scribd's 2016-17 rebrand project. So, sometimes I did use physical books in the art, but the rule I established is that it had to be almost tertiary to the composition. I think the fear was around ...

Scribd- Spot illustration "Free Trial"

December 13, 2017

One of the spot illustrations done for Scribd's 2016-17 rebrand project. This graphic was done for the cancellation flow project, though it has a few alternate uses- using the "gift" symbology means it can cover use cases for "free tria...

Scribd- Spot illustration "Desktop and Mobile"

December 13, 2017

One of the spot illustrations done for Scribd's 2016-17 rebrand project. I really enjoyed this one simply because of how the smoke broke the edge of the circle.

Scribd- Spot illustration "Legal Documents"

December 13, 2017

One of the spot illustrations done for Scribd's 2016-17 rebrand project. This was a graphic used for first time user education- highlighting access to legal documents.

Scribd- Spot illustration "Endless Documents"

December 13, 2017

One of the spot illustrations done for Scribd's 2016-17 rebrand project. As a part of this system, you'll see that the characters almost always prefer the device/app to the books. This was really key- since Scribd is a reading app, it w...

Scribd- Spot illustration "Ad-Free Experience"

December 13, 2017

One of the spot illustrations done for Scribd's 2016-17 rebrand project. I really, really enjoyed the beach ball inclusion here. I'm also really happy that stuck around. It's tricky to illustrate the concept of "Ad-Free" but I found the...